Crowd Funding 101: How to Maximize Your Online Campaign

Posted on May 26, 2011 in Financing | No Comments

Brandon Walter Irvine breaks down some of the basics of Crowd Funding for your film/project.

…Though the phrase “crowd funding” technically refers to any method that raises money from a large group of people, often with a stipulation of reaching a proposed goal or budget, for independent filmmakers and artists, the phrase most often refers specifically to two competing websites, Kickstarter.com and IndieGoGo.com.

Money raised through these sites is not an investment per se—contributors don’t get any financial return or stake in a project—so campaign creators (or for the purposes of this article, filmmakers) retain all creative control of their projects. However, one way filmmakers attract contributors is to offer rewards that take the form of memorabilia, unique gifts, or even credit in the film. Crowd funding websites are just that, online venues that connect filmmakers with financial supporters.

— Independent Magazine | Read The Full Article