Vashi Nedomansky shares a few pointers on editing from working on Po Chan and Shane Hurlbut’s: The Last Three Minutes
…Although the technical and aesthetic approach must be learned, there is one thing that is probably more important…Communication with the director/ad agency/creative/producer in charge of the project. It is your job as the editor to serve their vision and give them what they want. You are telling a story and physically creating something but at the end of the day (I promise not to use that term again) you have to deliver what they want. It’s often frustrating when what you think is a great idea or direction is the polar opposite of what they envision. Never take it personally and do everything you can in the first meetings to really get your brain around what they are after. Ask questions, feel the vibe, make suggestions and get to the core of what the project is as soon as possible. That investment up front will save you time and headaches down the road. At the same time, be your creative self. Stretch and reach for the freshest and most concise way to tell the story, be it a 30 second ad or a feature film. Editing is about rhythm and flow and no two projects are the same. Be malleable and adapt to each situation but always stay true to yourself.
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