How to Convince the Client that Your Design is Perfect

Posted on October 29, 2010 in Filmmaking 360 | 2 Comments

Even after you signed the contract – that doesn’t mean you’re done selling. Sometimes you have to “save” the client from doing something detrimental to the project. Although this article is aimed at web designers – it can be applied to everybody that works in a creative field.

…In the end, the final decision falls to the client, but there are times — and most of us have experienced them — when the client’s lack of expertise in the field affect the quality of the design. In such times, we have a responsibility to do everything in our power to convince the client that the design is perfect as it is, and that any further alteration would impair the website’s ability to communicate everything it needs to. This confrontation is not welcome by either party, but it is certainly necessary.

Many designers want to avoid conflict and, as a result, cave to their clients at the slightest sign of disagreement, rather than spend time trying to convince them that they stand on the right side of the design decision. This is often a mistake and does not serve the design, which should be the paramount consideration. We owe it to our creative work to argue for whatever serves the design beyond all else, even though the client is footing the bill. We may end up having to give in to the client, but at least we tried.

— Smashing Magazine | Read The Full Article