Indie Poster Design for "Bitch Slap"

Indie Poster Design for “Bitch Slap”

Posted on January 11, 2010 in Marketing | No Comments

Eric Gruendemann and Rick Jacobson discuss how they approached the design of the poster for their indie film: Bitch Slap.

…Rick: Smoking hot chicks kicking ass – and gritty fun. We’ve all been to DVD stores and seen bad artwork after bad artwork, and we didn’t want to fall into that trap. We didn’t want to be another one of those, “Wow, look how fucking bad this movie looks.”

Eric: They just pull out a couple of bad stills that they shot on set and try to make it work.

Rick: From its inception it was designed to be a guy’s movie. You know, we always joke that there’s not going to be a fraternity in the States that doesn’t have this in their DVD collection. And since then, it’s grown beyond that, but in its early stages we were swinging for the fences that this is just going to be a fun, outrageous guy flick, and its evolved into more of this girl-power film. So the women can embrace the girl power and the guys get all the eye-candy, so it was like the perfect world. We kind of nailed both demographics or at least that’s what we’re hoping for.

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