Kevin Smith to re-word the title of his latest film

Posted on December 24, 2009 in Filmmaking 360 | No Comments

So what was so very bad about the title of Smith’s latest film that the three major broadcasters refused to air ads for it before 9pm?


At that point, Smith realized that the title had to be changed. Given the trouble he had gone through with Zack and Miri, he really didn’t want to go through another film title battle.

Smith goes on to explain why he feels that fighting for the raunchier title wouldn’t have been all that successful:

And I’ve got a lot of people online, on Twitter especially, going, “Don’t lose this fight! Don’t let them change it!” And it’s like, “Dude, it’s not my call.” All these people online seem to think I have the almighty juice. I got no juice. I made Jersey Girl. I can’t pull any f—ing strings.