The Lifespan of a Christmas Movie
Posted on November 8, 2009 in Selling Your Film | 1 Comment
While the jack-o-laterns are still rotting away on your porch, Hollywood is already dropping Christmas themed fare at your local cineplex. Do you wonder why Holiday themed films show up before Turkey Day? Just follow the moula:
…Know what goes well with candy corn? Apparently, chestnuts roasting on an open fire.
The Robert Zemeckis/Jim Carrey 3-D A Christmas Carol premieres in theaters Friday, on the heels of the horror shows of Halloween and just in time for the annual observation that the holidays seem to arrive sooner every year.
But there is method — and precedent — for Hollywood opening a yuletide movie so soon.
“It’s now surprising if there isn’t a holiday movie right after Halloween,” says Jeff Bock, box-office analyst for Exhibitor Relations Co.
— USA Today| Read The Full Article
One Comment
I must admit, I was a little surprised that A Christmas Carol opened so soon, but it’s understandable. An extra few weeks = potentially big money. Whether it will stand the test of time is another matter, only a select few have over the years.