The Value of Advertising

Posted on October 15, 2009 in Marketing, Off Topic | 2 Comments

Life lessons from an ad man: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland at the TED Conference makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

VIA: TEDtalksDirector