Hollywood studios in midst of their own horror show: DVD Sales plummet

Posted on October 6, 2009 in Filmmaking 360 | No Comments

As DVD sales drop by as much as 25% in some studios, Hollywood is scrambling to find solid consistent cash generators.

…As the lineup of newly elevated studio executives scramble for solutions, expect an even greater emphasis on so-called “branded entertainment”: sequels and movies based on toys, old television shows and other familiar themes. Movies already in development include one based on the View-Master children’s toy and an adaptation of the board game Battleship, scheduled for release July 2011, the same month as a third “Transformers” film. There also will likely be far fewer adult dramas and less reliance on movie stars — many of whom can no longer draw ticket buyers, and are seeing their guaranteed salaries slashed.

“You’re not going to get away with the old business model,” said Hal Vogel, an entertainment industry analyst who runs Vogel Capital Management. “They still haven’t found a new business model to replace the old one.”

— LA Times | Read The Full Article