What should you give away for Free?

Posted on September 30, 2009 in Marketing | No Comments

Freebies are a part of the entertainment world – but how much can you give away and still protect the money-making potential of your film?

…Any sentient being would agree that you need to make free a part of your strategy these days: a free collection of behind-the-scenes footage, a free song from your soundtrack, a free look at the first 10 minutes of your film, a free game for mobile phones to get people interested in your fantasy world.

The question I’ve been hearing at the last few conferences and film festivals I’ve been to is this: “Yes, free is important. But how much should I give away for free?” What people would like to know is, at what point do all those freebies help someone decide that, no, they’re actually not all that interested in your film…or, are you giving away too few free samples, thereby under-marketing your project? If you gave away less for free, would you make more money? If you gave away more for free, would you reach more people?

— CinemaTech | Read The Full Article