Rethinking the Music Video
Posted on September 21, 2008 in Filmmaking 360 | 3 Comments
What would a music video look like if it were directed by the music, purely as an expression of a great song, rather than driven by a filmmaker’s concept? Designer Jakob Trollback shares the results of his experiment in the form.
3 Comments
Interesting, It gives me ideas for title designs, It works, but I think it can feel somewhat visually boring to the audience
That was terrible. All you Mac people don’t know this, but in Windows Media Player, there’s a thing called Visualizations – where the drug induced can watch colors pulsate to the beat of the music. That experiment was about 1 or 2 notches above that.
The future of the music video?? Frankly I think the music video is almost dead – relegated only the recesses of iTunes and online download. But then again, I don’t watch music videos anymore so what do I know???
I thought it was a lovely, if stark video, and I don’t see it as an end of the old or beginning of anything new at all, but yet another music video. I don’t think that they removed the filmmaker from the process to let the music lead the video as JT states, as even if one was to attribute certain visuals to certain sounds, or attribute display of particular visual data to audio data falling within a range, and then add modifiers for inflection and tone, there’s still that video director making that creative decision right in the middle of the process.
Maybe he means our edits have to be snappier… He looks sad too, maybe he’s not happy making those videos…