No Film Distributor? Then D.I.Y.
Posted on August 1, 2008 in Selling Your Film | 1 Comment
John Anderson’s eye opening trend piece in The New York Times on self-distributing indie films.
It had a name cast, including Bill Pullman and Alan Rickman. The director came with a track record and a critically acclaimed short film. And the story, about a small American winery that triumphed over its French competitors in a blind tasting in 1976 and changed the world’s view of California wine, was an accessible one for audiences who flocked to “Sideways” a few years back.
But “Bottle Shock” found no love among distributors in Park City, Utah. So the director, Randall Miller, is opening the film himself next week in 12 cities. With their hopes for conventional movie deals increasingly dead on arrival, more and more indie filmmakers are opting for a do-it-yourself model: self-distribution, once the route of the desperate, reckless or defiant, has become an increasingly attractive option for movies otherwise deprived of theatrical exhibition. “Ballast,” “Wicked Lake,” “The Singing Revolution” and “Last Stop for Paul” are among the indies currently or recently taking the maverick route.
— The New York Times | Read The Full Article
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