Interview With Stephen Burdge - Film Poster Designer

Interview With Stephen Burdge – Film Poster Designer

Posted on July 29, 2008 in Marketing | No Comments

20 percent of cinema-goers make up their mind what to see in the lobby of the cinema. Stephen Burdge at Empire Design tries to make sure you go and see one of his, through the oldest medium of all. The poster.

…Stephen studied graphic design at St Martin’s College, London. He worked at design company The Creative Partnership for 5 years, then set up Empire Design where he has worked on posters for films as varied as Toy Story, Trainspotting, Fargo and Snatch.

When are you approached?

At different stages. We have two types of clients. Distributors like Columbia Tristar, for example, who come to us with finished films needing a theatrical campaign, as well as sales agents and producers who may be looking for a poster to take to a film festival, or even an image to help them get funding.

Do you have to see the film before you design a poster?

Often we don’t get the chance, though obviously it’s better if you do. We read the script or the book, if it’s based on a book. Sometimes a photographer will be sent on set but images for posters can be very different from images that a stills photographer on set might acquire.

— Channel 4 | Read The Full Article