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How does a ‘terrible’ movie make $300 million in three days?

From one of the worst reviewed films of the year to one of the biggest financial successes, Chris Plante and Ben Kuchera discuss how Michael Bay continues to pack them in.

Transformers

Transformers: Age of Extinction made $300 million in its first weekend of release. That number is insane, even by the standards of a Hollywood blockbuster, and shows the power of an international opening weekend.

The movie took in $90 million in China, an industry record. Not counting marketing spend, the movie has already made back its budget and will likely be profitable overall by next week if this pace continues.

The fourth Transformers movie is one of the biggest hits of the year. It’s also one of the worst-reviewed movies of the year, with critics getting out their sharpest barbs to heap scorn on a film that’s seen as loud, nonsensical and pandering. The reviews don’t matter, though; the people who showed up and bought their ticket tell the story, especially overseas.

The importance of the Chinese market has become an interesting story when it comes to these films with huge budgets, and Chinese appeal is baked into the movie when possible. There was an entirely different cut of Iron Man 3 for China, and Paramount was careful to shoot part of Age of Extinction in China and to feature a high-profile Chinese actor. The Chinese audience was courted just as hard as the United States, and it paid off.

Polygon | Read the Full Article

Baseball, White House & War Photography with David Hume Kennerly

David Hume Kennerly has been shooting on the front lines of history for six decades. He has covered wars and the people who started them, major sporting events including the 1969 Miracle Mets-winning World Series, and every other kind of story imaginable. He has done portrait sessions with kings, queens, presidents, soldiers in the field, and Indonesian fishermen. David shares these experiences, and passes along some great advice for anyone who is enthusiastic about photography, and wants to become a better photographer.

David-Hume-Kennerly

A Conversation with GoPro’s Nick Woodman

Seeking legendary surf breaks along with a great education, Nick Woodman (Muir ’97) enrolled at UC San Diego with the goal of graduating with a degree that would prepare him for a career in finance or maybe even law. What he got instead was a degree in visual arts, a wife he met in class and a dream job as founder and CEO of the world’s fastest growing camera company, GoPro. Join GoPro’s Nick Woodman as he reminisces about his days at UC San Diego and describes how he’s leveraging his passions and perseverance into growing a multi-billion dollar company.

Nick-Woodman

Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Lanya Olmsted outlines 4 pscyhological theories behind why people clicked on that tweet. Via Raindance

psychology-of-twitter

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?

More than you would think. We want to know what will motivate our followers to act — and psychology can help you find out just that.
I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. During this time, I’ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement — and these types of copy align with several prominent psychological theories.

To help you get your followers to better engage with your brand on Twitter, let’s dive into four essential psychological theories.

1) Cognitive Dissonance

This tweet got 169 clicks all because of one psychological theory called cognitive dissonance:

Cognitive dissonance refers to a situation when there are dissonant beliefs. When these conflicting beliefs arise, one feels psychological discomfort. In order to assuage this feeling, people will alter their actions or beliefs in order to restore balance.

Let’s apply that to the tweet above. When the tweet says there are marketing channels that you are overlooking, but you believe that you are a good marketer that would never overlook a high-impact channel, there is psychological tension between what the tweet copy is telling you and how you perceive yourself. You click on the link in the tweet — you want to reduce the dissonance between what someone you trust tells you and your perception of yourself.

Takeaway: Challenge assumptions that people may have about themselves. Using the knowledge about your buyer persona(s), write down some assumptions that you believe your audience has. Then craft tweets with content that contradicts those assumptions.

Hubspot | Read the Full Article

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