Donald Sutherland by Robert Mapplethorpe | Alison Brie by Avi Brosh | Diane Kruger by Peter Hapak | Liv Tyler by Michael Thompson. | George Clooney by Andy Gotts | Woody Allen by Platon | Amber Heard by Ellen von Unwerth | Mila Kunis by Michael Thompson | Ingmar Bergman by Charles Azoulay | Mila Kunis by Michael Thompson | Selena Gomez by Dusan Reljin | Vampira by Dennis Stock | Mads Mikkelsen by Carlos Serrao | Greta Garbo by Edward Steichen, 1928 | Kristen Wiig by Carter Smith | Natalie Portman by Frederic Auerbach | Dakota Fanning by Randall Slavin | Marion Cotillard by Mark Squires | Marilyn Monroe by Willy Rizzo | Will Farrell by Mark Seliger | Jimmy Stewart and Alfred Hitchcock during the filming of “The Man Who Knew Too Much” | Audrey Hepburn, Mel Ferrer & Truman Capote in a photobooth | Cameron Diaz by Vincent Peters | Lucy Liu by Antoine Verglas | Ben Affleck by Greg Gorman | Penelope Cruz by Annie Leibovitz | Cameron Diaz by Camilla Akrans | Tim Burton, Albert Finney and Jessica Lange on the set of Big Fish | Marilyn Monroe by Philippe Halsman | Gary Oldman by Nigel Parry | Tom Hanks by Andy Gotts | Alice Cooper & Salvador Dali | Isabella Rossellini by Helmut Newton | Stanley Kubrick & Malcolm McDowell on the set of A Clockwork Orange | Anne Hathaway by Ruven Afanador | Jessica Alba by Greg Lotus | Paul and Stella McCartney by Harry Benson | Salvador Dali on the set of Spellbound directed by Alfred Hitchcock, 1945 | Marilyn Monroe by Ted Baron | Marilyn Monroe by Cecil Beaton | Matthew McConaughey by Luke Fontana | On the set of Planet Of The Apes - 1968 | Jessica Alba by Greg Lotus | Uma Thurman and Quentin Tarantino on the set Pulp Fiction | Denzel Washington by Annie Leibovitz | Martin Scorsese by Patrick Swirc | R2-D2 by Annie Leibovitz | Anna Kendrick by Carter Smith | Helena Bonham Carter by Greg Williams | Jack Nicholson by Annie Leibovitz | Kate Winslet by Daniel Jackson | Scarlett Johansson by Sheryl Nields | Marion Cotillard by Mark Seliger | Joseph Gordon-Levitt by Christian Witkin | Julianne Moore by Ruven Afanador | Chaka Khan by Christian Witkin | Laura Prepon by Ruven Afanador | Sean Connery by Anne Leibovitz | Angelina Jolie by Frank Ockenfels | Kirsten Dunst by Cliff Watts | Emily Blunt by John Phillips | Jeremy Irons by Simon Emmett | Helena Bonham-Carter by Andy Gotts | 3 Stooges, Clark Gable and Ted Healy | Katharine Hepburn by Ernest Bachrach 1932 | Christopher Walken by Mary Ellen Matthews | Monica Bellucci by Helmut Newton | Sharon Stone by Steve Sands | Tom Hardy by Sarah J. Edwards | Keira Knightley by Tom Munro | Cate Blanchett by Jay L. Clendenin | Helena Bonham Carter by Dominick Guillemot | Uma Thurman by Craig McDean | Drew Barrymoore by Sante d’Orazio | Scarlett Johansson by Michael Thompson | Angelina Jolie by Hedi Slimane | Jack Nicholson by Carlos Serrao | Cary Grant on the top of the Hotel Raphael in Paris, 1956 | Audrey Hepburn by Cecil Beaton | Jared Leto by Eric Ray Davidson | Angelina Jolie by Patrick Demarchelier | Isabella Rossellini by Steven Meisel | Marilyn Monroe and Eli Wallach on the set of The Misfits | Helena Bonham Carter by John Swannell | Audrey Hepburn in Los Angeles, 1954 | Scarlett Johansson by Paolo Roversi | Yvonne Strahovski by Luke Stambouliah | Marilyn Monroe by Sam Shaw | Emma Watson by Carter Smith | Britney Spears by Herb Ritts | Cate Blanchett by Dick Leary | Marilyn Monroe by Sam Shaw | Evan Rachel Wood by Andrew Eccles | Robin Wright and Kevin Spacey by Kirk McKoy | Emma Stone by Robert Ascroft | Lizzy Caplan by Jana Crude | Steve Carell by Mark Seliger | Scarlett Johansson by Alex Hoerner | Dennis Hopper by Dennis Stock | Peter Dinklage by Peter Yang | Wes Anderson on the set of Moonrise Kingdom | Sofia Vergara by Marc Hom | Kristen Stewart by Craig McDean | Akira Kurosawa filming Sanjuro | Keira Knightley by Mario Testino | Emily Blunt by Alexi Lubomirski | Jimmy Fallon by Annie Leibovitz | Angelina Jolie by Hedi Slimane | Colin Firth by Francesco Carrozzini | Scarlett Johansson by Alex Hoerner | Bill Murray in the set of Fantastic Mr. Fox | Lauren Bacall by Louise Dahl-Wolfe | James Mason by Ian Smith | Marion Cotillard by Jan Welters | Alyson Hannigan by Stephen Danelian | Keira Knightley by Thomas Whiteside | Marion Cotillard by Craig McDean | Julianne Moore by Driu & Tiago | Marilyn Monroe by Phil Burchman | Zooey Deschanel by Robert Trachtenberg | Daniel Craig and Rooney Mara by Jean-Baptiste Mondino | James Brown by Jean-Marie Périer | Kaley Cuoco by Robert Trachtenberg | Quentin Tarantino by Ruven Afanador | Colin Firth by Lorenzo Agius | Peter Dinklage by Peter Hapak | Glenn Strange and Lon Chaney Jr. on the set of Bud Abbott Lou Costello Meet Frankenstein | Jennifer Lawrence by Graham Mitchell | Jessica Chastain by Benoît Peverelli | Kirsten Dunst by Annie Leibovitz | Salma Hayek by Warwick Saint | Cameron Diaz by Tom Munro | Harold Ramis, Bill Murray, Dan Aykroyd, Joe Medjuck, Rick Moranis and Annie Potts on the set of Ghostbusters | Madonna by Steve Meisel | Mads Mikkelsen by Benoît Peverelli | Max Ophuls on the set of Lola Montes by Raymond Voinquel 1955 | Jackie Coogan and Charlie Chaplin in The Kid | Kirsten Dunst by Juergen Teller | Black Cat Auditions In Hollywood by Ralph Crane, 1961 | Scarlett Johansson by Yariv Milchan | Godzilla Taking a Break | Audrey Hepburn by Richard Avedon | Alfred Hitchcock on the set of "Vertigo" | Bill Murray in Lost in Translation (2003) | Eartha Kitt by Russell Westwood | Brigitte Bardot by Henri Dauman | Johnny Depp by Wayne Maser | Baz Luhrmann and Leonardo DiCaprio during rehearsal for The Great Gatsby | Jeff Bridges by Michael Muller | Andy Warhol paints Debbie Harry on an Amiga at the Commodore Amiga product launch press conference in 1985 | Alfred Hitchcock, Grace Kelly, and Cary Grant on the set of "To Catch a Thief" | Leonardo DiCaprio by Kirk McKoy | Mila Kunis by Emily Shur | Madonna by Helmut Newton | Malcolm McDowell & Stanley Kubrick on the set of "A Clockwork Orange" | Andy Samberg by Matt Hoyle | Amy Adams by Vincent Peters | Steven Spielberg and Kathleen Kennedy on the set of Jurassic Park | King Kong (1976) | Marilyn Monroe by John Florea | Katy Perry by Matt Jones | Scarlett Johansson by Mario Sorrenti | Tim Burton, Johnny Depp and Sarah Jessica Parker on the set of Ed Wood | Rachel Weisz by Marcus Mam | Jon Hamm by Sam Jones | Marilyn Monroe by Harold Lloyd | Meryl Streep by Herb Ritts | Marlon Brando and Bernardo Bertolucci on-set of Last Tango in Paris | Amy Adams by Juergen Teller | Johnny Depp Polaroid mosaic by Maurizio Galimberti | Monica Bellucci by Fabrice Dall’Anese | Sergei Eisenstein by Aleksandr Grinberg | Alfred Hitchcock on the set of "Dial M for Murder" | Clint Eastwood on the set of High Plains Drifter, 1973 | Eva Green by Fabrice Dall'Anese | Monica Bellucci by Norman Jean Roy | Evan Rachel Wood by Andrew Eccles | Michael Douglas by Martin Schoeller | Marion Cotillard by Pari Dukovic | Tim Roth by Christian Witkin | Chris Farley by Chris Buck | Johnny Depp by Chris Buck | Drew Barrymore by Craig de Cristo | Anne Hathaway by Marc Hom | Elle Fanning by Craig McDean | Marilyn Monroe by Milton Greene | Amy Adams by Joe Pugliese | Kurt Russell and Bob Denver on Gilligan's Island | Emma Stone by Craig McDean | Nicole Kidman by Greg Kadel | Marilyn Monroe by Eve Arnold | Adrian Brody by Frank W. Ockenfels | Kate Upton by Mario Testino | Orson Welles by Douglas Kirkland | Christina Ricci by Mary Ellen Mark | Kate Winslet by Daniel Jackson | Zoe Saldana by Jill Greenberg | Sylvester Stallone, Djimon Hounsou, Forest Whitaker, Robert Downey Jr., Jessica Biel, and Tobey Maguire by Annie Leibovitz | Anne Hathaway by Marc Hom | Eva Green by Ellen von Unwerth | Eva Green by Paolo Roversi | Hugh Laurie by Robert Trachtenberg | Marilyn Monroe by Ernest Bachrach | Marion Cotillard by Eliott Bliss | Jodie Foster by Helmut Newton | Sofia Coppola by Jean-Baptiste Mondino | Tom Hiddleston by Max Vadukul | Ian McKellen and Patrick Stewart by Luke Fontana | Alfred Hitchcock directs Frenzy, 1971 | Scarlett Johansson by Craig McDean | Salma Hayek by Mark Anderson | Christian Slater by Murdo Macleod | Famke Janssen by David Needleman | Keira Knightley by Donald McPherson | Anna Kendrick by Eric Ogden | Drew Barrymore by Craig de Cristo | Keira Knightley by Emily Hope | Marilyn Monroe by Alfred Eisenstaedt | Fred Astaire and his dancing shoes. | A Young Girl plays in a Replica of a Lunar-module in Toronto, Canada, August 1975 by Robert Madden | Uma Thurman by Michel Comte | Natalie Portman by Mert and Marcus | Julianne Moore by Annie Leibovitz | David Lynch by Krijn van Noordwijk | Amy Adams by Marc Hom | Angelina Jolie by Marc Hom | Matthew McConaughey by Marc Hom | Anna Kendrick by Eric Ogden | Leonardo DiCaprio by Hugh Stewart | Alfred Hitchcock with Tippi Hedren by Philippe Halsman | Marx Brothers, 1908 | George Lucas and Amrish Puri on the set of Indiana Jones and the Temple of Doom | Lea Seydoux by Eric Guillemain | Nicole Kidman by Greg Kadel | Cillian Murphy by James White | Anna Farris by Patrick Hoelck | Jamie Lee Curtis on the set of Halloween | Rachel Weisz by Annie Leibovitz | Robert De Niro by Andy Gotts | Ellen Page by Olivia Malone | Ellen Page by Olivia Malone | Angelina Jolie by Hedi Slimane | Grace Kelly and Cary Grant. To Catch a Thief 1955 | Elizabeth Olsen by Hunter & Gatti | Christina Hendricks by James White | Francis Ford Coppola, Marlon Brando, and Al Pacino on the set of The Godfather | Marilyn Monroe by Philippe Halsman | Angelina Jolie by Heidi Slimane | Penelope Cruz by Tom Munro | Salvador Dali by Philippe Halsman | Quentin Tarantino, Samuel L. Jackson & Maria de Medeiros on the set of “Pulp Fiction” | Marilyn Monroe by Milton Greene | Bela Lugosi and Boris Karloff | Scarlett Johansson by Annie Liebovitz | David Lynch by Miles Aldridge | Robert De Niro by Jérôme Bonnet | Kate Mara by John Russo | Penelope Cruz By Kristian Schuller | Daniel Craig by Greg Williams | Demi Moore by Ellen Von Unwerth | Kate Winslet by Tom Munro | Scarlett Johansson by Craig McDean | Javier Bardem & Penélope Cruz by Mario Testino | Johnny Depp by Bruce Weber | Kate Winslet by Miguel Reveriego | Bill Nighy by Lorenzo Agius | Scarlett Johansson by Craig McDean | Emma Watson by Boo Georges | Joan Crawford and Clark Gable | Cobie Smulders by David Gubert | Keri Russell by Ellen von Unwerth | Audrey Hepburn by Richard Avedon | Naomi Watts by Greg Williams | Natalie Wood by Ralph Crane | Natalie Wood by Ralph Crane | Marilyn Monroe by Bert Stern - Last photo shoot 1962 | Natalie Wood as Gypsy Rose Lee in Gypsy (1962) | Daniel Day Lewis on his wife Rebecca Miller | Rosario Dawson by James White | Gillian Anderson by Rankin | Kate Mara by Brooke Nipar | Gillian Anderson by Rankin | Barbra Streisand and Omar Shariff on the set of "Funny Girl", (1968) | Nicole Kidman by Emma Summerton | Ocean's 11 | Charlie Chaplin, Douglas Fairbanks, & Mary Pickford | Audrey Hepburn on the set of Sabrina by Mark Shaw | Natalie Portman by Frederic Auerbach | Emma Stone by Craig McDean | Cary Grant by Milton Greene | Ethan Hawke by Firooz Zahedi | Emma Watson by Ellen Von Unwerth | Kate Mara by Kurt Iswarienko | Daniel Craig by Jean Baptiste Mondino. | John Waters and David Lynch meet outside of Bob’s Big Boy restaurant in Los Angeles | Anna Kendrick by Mary Ellen Matthews | Scarlett Johansson by Craig McDean | Uma Thurman by Firooz Zahedi | Christopher Walken by Platon | Scarlett Johansson by Paolo Roversi | Marion Cotillard by Alex Prager | Keri Russell by Ellen von Unwerth | Javier Bardem by Brigitte Lacombe | Jennifer Connelly by Sebastian Kim | Mary Elizabeth Winstead by Dove Shore | Natalie Portman by Frederic Auerbach | Alfred Hitchcock on the set of NORTH BY NORTHWEST | Keira Knightley by Norman Jean Roy | Anthony Hopkins by Jim McHugh | Drew Barrymore by Ellen von Unwerth | Steve Buscemi by Dan Winters | Olivia Wilde by Markus Klinko & Indrani | Marcello Mastroianni by Pierluigi Praturlon | George Clooney by Emma Summerton | Christina Hendricks by Tony Duran | Angelina Jolie by James White | Danny Trejo by Eric Morales | Angelina Jolie by James White | Laura Harring by Jadran Lazic | Paz Vega by Bujan Marta | Kristen Bell by Randall Slavin | Scarlett Johansson by Tom Munro | Charlize Theron by Carter Smith | Sarah Michelle Gellar by Nino Munoz | Rosario Dawson by James White | Nicole Kidman by James White | Gary Oldman by Platon | Scarlett Johansson by Tom Munro | Keri Russell by Andrew Eccles | Julianne Moore by Michael Thompson | Christina Hendricks by James White | Scarlett Johansson by Tom Munro | Cameron Diaz by Simon Emmett | Leonardo DiCaprio by Yu Tsai | Marilyn Monroe by Cecil Beaton | Diane Kruger by Simon Emmett | Kate Upton by Annie Leibovitz | Rachel Weisz by Lorenzo Agius. | Johnny Depp by Marc Hom | Christina Hendricks by Tony Duran | Grace Kelly by Peter Basch | Goldie Hawn by Robert Erdmann | Mila Kunis by Robert Erdmann | Samuel L Jackson by Scott McDermott | Natalie Portman by Frederic Auerbach | Jennifer Connelly by Will Davidson | Marion Cotillard by Jean-Baptiste Mondino | Brad Pitt by Mario Testino | Scarlett Johansson by Peter Lindbergh | Cary Grant by Robert Coburn | Naomi Watts by Will Davidson | Dean Martin, Sammy Davis Jr., and Frank Sinatra by Phil Stern | Jack Black, Ben Stiller and Robert Downey Jr. By Jake Chessum | Javier Bardem by Nigel Parry | Marilyn Monroe in Las Vegas by Elliot Erwitt | Steve Buscemi by Antoine Le Grand | Keira Knightley by Annie Leibovitz | Daniel Craig by Annie Leibovitz | Penélope Cruz by Annie Leibovitz | Christina Hendricks by Yelena Yemchuk | Eadweard Muybridge greeting Strongman Bill Brandt | Kevin Bacon by Patella Brothers | Scarlett Johansson by Alasdair McLellan | Mary Elizabeth Winstead by Micaela Rossato | Liam Neeson by Paola Kudacki | Kevin Bacon by Patella Brothers | Tony Curtis and Janet Leigh by Milton Greene | Kim Kardashian & Kanye West by Annie Leibovitz | Jane Russell By George Hurrell | Scarlett Johansson by Alasdair McLellan | Marlon Brando in On the Waterfront | Henry Cavill by Zack Snyder | Anne Hathaway by David Slijper | On the set of Titanic | Bruce Campbell & Sam Raimi | Sammy Davis Jr by Burt Glinn | Chiwetel Ejiofor and Don Cheadle by Carlos Serrao | Alfred Hitchcock by Otto Ludwig Bettmann | Dick Van Dyke and Mary Tyler Moore on the set of The Dick Van Dyke Show | Jimmy Stewart and twin daughters | Marion Cotillard by Jean-Baptiste Mondino | Salvador Dali by Philippe Halsman | Matthew McConaughey by Williams & Hirakawa | Hugo Weaving by Hugh Stewart | Natalie Portman by Robert Erdmann | Angelina Jolie by Patrick Demarchelier | U.S. NASA, 1960s by JR Eyerman | Scarlett Johansson by Tzema Yeste | Leonardo DiCaprio by Hugh Stewart | Kirsten Dunst by Matthew Brookes | On the set of Inception | Martin Scorsese by Annie Lebovitz | Britney Spears by Michael Thompson | Nicolas Cage by Nancy Ellison | Clint Eastwood by Martin Shoeller | Matthew McConaughey by Jim Wright | Chiwetel Ejiofor by Nadav Kander | E.T. the Extra-Terrestrial and the creator, Carlo Rambaldi | David Lynch by Michael Muller | January Jones by Ben Hassett | Monica Bellucci by Vincent Peters | Elisabeth Moss by Cass Bird | Lizzy Caplan by Autumn de Wilde | Greta Garbo by Clarence Sinclair Bull | Jennifer Connelly by Will Davidson | Kate Winslet by Annie Leibovitz | Tim Burton, Vincent Price and Johnny Depp on Edward Scissorhands | Sigourney Weaver by Helmut Newton | Kirsten Dunst by Mario Testino | Amanda Seyfried by Craig McDean | Jack Nicholson by Andre Rau | Peter Jackson on the set of Braindead by Michael Coote | Anna Kendrick by Chris Pizzello | Annie Leibovitz by Annie Leibovitz | Shirley Temple and Cary Grant on the set of "The Bachelor and the Bobby Soxer" | Salma Hayek by Pamela Hanson | Sidney Poitier, Tony Curtis, Sammy Davis Jr and Jack Lemmon on the lot of Goldwyn Studios by Phil Stern, 1959 | Monica Bellucci by Matthew Rolston | Mary Pickford - 2nd Academy Awards - Best Actress in Coquette. Character: Norma Besant | Kirsten Dunst by David Armstrong | Rooney Mara by Mikael Jansson | Diane Kruger by Rankin | Christina Hendricks by Miles Aldridge | Stanley Kubrick and Sue Lyon on the set of Lolita | Margot Robbie by Kai Z Feng | Martin Scorsese behind the scenes of his first feature Who’s That Knocking At My Door | Francis Ford Coppola, Irvin Kershner, Akira Kurosawa, Steven Spielberg, George Lucas, Carroll Ballard by Roger Ressmeyer, 1980 | Matthew McConaughey by Eric Ogden | Ralph Fiennes by Matthew Brookes | Helena Bonham Carter by Jillian Edelstein | Jack Nicholson by Alex Majoli | Ursula Andress by Philippe Halsman | Philip Seymour Hoffman by Bruce Davidson | Sylvester Stallone by Michel Comte | Angelina Jolie, Shiloh & Pax By Brad Pitt | Quentin Tarantino on the set of Jackie Brown | Joseph Gordon-Levitt by Sam Jones | Leonardo DiCaprio by Kurt Iswarienko | Continuity polaroids of Gillian Anderson and David Duchovny on the set of The X-Files. | Monica Bellucci by Ellen von Unwerth | Mila Kunis by Tom Munro | Lupita Nyong'o by Tom Munro | Cate Blanchett by Annie Leibovitz | Alfred Hitchcock in his wine cellar, by Phil Stern | Marilyn Monroe by Philippe Halsman | Tony Curtis in makeup on the set of Some Like It Hot, 1959 | Lupita Nyong’o by David Slijper | Akira Kurosawa and Toshiro Mifune on the set of Sanjuro (1962) | Kristen Stewart by Norman Jean Roy | Ben Affleck by Kurt Iswarienko | Julianne Moore by Kurt Iswarienko | Gary Oldman by Lorenzo Agius | Brad Pitt by Nadav Kander | Tim Burton by Nicolas Guerin | John Goodman by Nathan Congleton | Paul Newman by Roddy McDowall | Buster Keaton as Hamlet by Clarence Sinclair Bull | Jon Hamm by Mark Seliger | Kat Dennings by Isaac Sterling | Kevin Spacey by Andrew Eccles | Cobie Smulders by Kayt Jones | Brad Pitt by Mark Seliger | Jennifer Connelly by Ben Hassett | Scarlett Johansson by Benjamin Alexander Huseby | Clara Bow on the set of The Lawful Cheater, 1925 | Federico Fellini filming 8 1/2, 1963 | Ella Fitzgerald and Louis Armstrong by Phil Stern | James Dean by Roy Schatt | Bill Murray by Peggy Sirota | Nicole Kidman by Peggy Sirota | Kirsten Dunst by David Lachapelle | Rachel Weisz by Platon Antoniou | Mark Hamill on the set of Return of the Jedi | Hollywood Heavyweigths: 1972 | Javier Bardem by Marc Hom | Alison Brie by Andrew MacPherson | Ethan Hawke by Michael Friberg | Liv Tyler by Signe Vilstrup | Amy Adams by Mathieu Cesar | Scarlett Johansson by Sofia Sanchez and Mauro Mongiello | Rooney Mara by Mikael Jansson | Natalie Portman by Paolo Roversi | Mel Brooks and Zero Mostel on the set of The Producers | Scarlett Johansson by Benjamin Alexander Huseby | Marlene Dietrich by Milton Greene | Fredric March, Claudette Colbert and Cecil B. De Mille in Coca Cola ad by Nickolas Muray on the set of "Anthony and Cleopatra" (1935) | Bradley Cooper by Nino Muñoz | Kristen Stewart by Norman Jean Roy | Cate Blanchett by Patrick Demarchelier | Alfred Hitchcock at the Cannes Film Festival, 1963 by Francois Gragnon | Shirley MacLaine by Bert Stern | Emma Stone by Matthias Vriens-McGrath | Jack Nicholson by Annie Leibovitz | Jared Leto by Kurt Iswarienko | Julie Andrews with daughter Emma on the set of Mary Poppins. | Cate Blanchett by Steven Chee | Gary Oldman by Jack English | Christian Bale by Christian Witkin | Ellen Page by Emily Shur | Marion Cotillard by Craig McDean | Donald Sutherland by Robert Mapplethorpe

How does a ‘terrible’ movie make $300 million in three days?

From one of the worst reviewed films of the year to one of the biggest financial successes, Chris Plante and Ben Kuchera discuss how Michael Bay continues to pack them in.


Transformers: Age of Extinction made $300 million in its first weekend of release. That number is insane, even by the standards of a Hollywood blockbuster, and shows the power of an international opening weekend.

The movie took in $90 million in China, an industry record. Not counting marketing spend, the movie has already made back its budget and will likely be profitable overall by next week if this pace continues.

The fourth Transformers movie is one of the biggest hits of the year. It’s also one of the worst-reviewed movies of the year, with critics getting out their sharpest barbs to heap scorn on a film that’s seen as loud, nonsensical and pandering. The reviews don’t matter, though; the people who showed up and bought their ticket tell the story, especially overseas.

The importance of the Chinese market has become an interesting story when it comes to these films with huge budgets, and Chinese appeal is baked into the movie when possible. There was an entirely different cut of Iron Man 3 for China, and Paramount was careful to shoot part of Age of Extinction in China and to feature a high-profile Chinese actor. The Chinese audience was courted just as hard as the United States, and it paid off.

Polygon | Read the Full Article

Baseball, White House & War Photography with David Hume Kennerly

David Hume Kennerly has been shooting on the front lines of history for six decades. He has covered wars and the people who started them, major sporting events including the 1969 Miracle Mets-winning World Series, and every other kind of story imaginable. He has done portrait sessions with kings, queens, presidents, soldiers in the field, and Indonesian fishermen. David shares these experiences, and passes along some great advice for anyone who is enthusiastic about photography, and wants to become a better photographer.


A Conversation with GoPro’s Nick Woodman

Seeking legendary surf breaks along with a great education, Nick Woodman (Muir ’97) enrolled at UC San Diego with the goal of graduating with a degree that would prepare him for a career in finance or maybe even law. What he got instead was a degree in visual arts, a wife he met in class and a dream job as founder and CEO of the world’s fastest growing camera company, GoPro. Join GoPro’s Nick Woodman as he reminisces about his days at UC San Diego and describes how he’s leveraging his passions and perseverance into growing a multi-billion dollar company.


Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Lanya Olmsted outlines 4 pscyhological theories behind why people clicked on that tweet. Via Raindance


What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?

More than you would think. We want to know what will motivate our followers to act — and psychology can help you find out just that.
I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. During this time, I’ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement — and these types of copy align with several prominent psychological theories.

To help you get your followers to better engage with your brand on Twitter, let’s dive into four essential psychological theories.

1) Cognitive Dissonance

This tweet got 169 clicks all because of one psychological theory called cognitive dissonance:

Cognitive dissonance refers to a situation when there are dissonant beliefs. When these conflicting beliefs arise, one feels psychological discomfort. In order to assuage this feeling, people will alter their actions or beliefs in order to restore balance.

Let’s apply that to the tweet above. When the tweet says there are marketing channels that you are overlooking, but you believe that you are a good marketer that would never overlook a high-impact channel, there is psychological tension between what the tweet copy is telling you and how you perceive yourself. You click on the link in the tweet — you want to reduce the dissonance between what someone you trust tells you and your perception of yourself.

Takeaway: Challenge assumptions that people may have about themselves. Using the knowledge about your buyer persona(s), write down some assumptions that you believe your audience has. Then craft tweets with content that contradicts those assumptions.

Hubspot | Read the Full Article

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